The WDMonthly, Volume 1, Issue 3

Coronet® paining revealed at Hong Kong Jewellery & Gem Fair

The Hong Kong Jewellery & Gem Show saw the unveiling of the Coronet Diamond painting by Reena Ahluwalia, at the booth of Aaron Shum Jewellery. "We were very proud to present the Coronet Portrait Painting by Reena Ahluwalia. This amazing work of art is truly remarkable and breath-taking. It was such a pleasure collaborating with her and we will be launching a jewellery collection "Reena for Coronet" at VicenzaOro 2017," Aaron Shum said.

In a comment to Jacqui Almeida, editor of the Canadian Jewellery Business magazine, Reena, who is based in Toronto, said: "'Our problem as an industry is we are trying to commoditise diamonds," she said. "But look at them - they are eternally beautiful, poetic, magical, and majestic. We have to talk about those qualities and that's what I'm trying to do - I'm trying to tell a story. You have to convey what you feel about a diamond through stories, which are timeless just like they are."'

The guests of honour at the unveiling were Jimee Essink, General Manager of UBM Asia, the show organiser; Vicky Chan, deputy General Manager of Chow Tai Fook; and Alex Popov, Chairman of the World Diamond Mark.

World Diamond Marjk launches revamped 2b web site

The WDM has a new website! The new B2B site reflects the many activities, changes and developments the WDM has gone through since the organisation put its first website online in 2014.

"The WDM's renewed B2B website is more intuitively structured," said WDM Chairman and CEO Alex Popov. "From the home page, visitors can directly continue to information about the WDM Authorised Diamond Dealer programme, the WDM's "prime directive". Also, under the 'Our activities' tab we now list the many milestones we have reached during the past two years, such as, among others, the foundation of the World Diamond Museum, our consumer diamond promotion strategies, our Retail Opinion Poll and the World Diamond Magazine, which since its establishment has garnered great responses."

WDM Programme Director Krisztina Kalman-Schueler noted that under the Membership tab, all relevant information can be found about the WDM Authorised Diamond Dealer programmes; membership benefits, such as social media support; the direct marketing of members to the consumer markets; and educational and training programmes; as well as other value adding services. "We are currently in the process of evaluating a number of new member applications by retail jewellers who will be benefitting of our promotional activities and educational programmes," she noted. "Industry members can sign up for our newsletter, the WDMonthly, to remain up-to-date on new WDM Authorised Diamond Dealer benefits, the WDMuseum and other WDM activities," she added.
Next on the WDM agenda is the completion of the WDM's B2C website, which will be launched under the domain of passion.diamonds and trust.diamonds. "While there is a temporary website on the domain already, the new B2C website will form the ultimate link between the consumer and the retailers who have joined us, i.e. WDM Authorised Diamond Dealers. The site will be ready in late November-early December, just in time to help consumers find the diamonds they are looking for during their holiday shopping,"

A WDM board meeting in Hong Kong

The Executive Committee of the World Diamond Mark Foundation (WDM) met in Hong Kong on occasion of the September Hong Kong Jewellery & Gems Fair. WDM Chairman and CEO Alex Popov noted that the Hong Kong fair was an excellent opportunity to gather the attending board members and report on the WDM's activities and progress. "We presented the revamped WDM B2B website, reported on progress made in bulking up the WDM Authorised Diamond Dealers membership with additional, carefully selected retail jewelers in Asia and Europe, and urged the attending members to do more to make the WDM a household term among the members of the 30 bourses of the WFDB. We must gather more support from and involvement by our own constituents on whose behalf we are working," Popov said. He added the WDM would be approaching each and every bourse to achieve this.

From left: Abhizar Bootwala, GJEPC; Louise Prior, Executive Director, WFDB; Ernest Blom, WFDB President and WDM Deputy Chairman; Alex Popov; Rami Baron, WDM Board Member; Mark Wong, Chow Tai Fook; K.K. Yeung, BBS, JP, Honorary Advisor, WDM; Yoram Dvash, Vice President WFDB and WDM Board Member; Suresh Hathiramani, WDM Board Member; and Angela Yeung, WDM Secretary General.

Three myths about Millennials' relationship with diamonds

De Beers published its Diamond Insight Report for 2016 about the consumer market for diamonds and diamond jewelry. Most importantly, it completely counters the broadly accepted contention that Millennials do not like diamonds. And this opening sentence says so much: "Millennials spent nearly $26 billion on diamond jewelry [in 2015]...acquiring more than any other generation."
Here's an excerpt:

Three myths about millennials' relationship with diamonds:

Myth:
Millennials are not interested in diamonds
Reality:
Diamonds are high on the Millennials' wish list to receive as gifts. As the Millennial age cohort is a declining proportion of the population and is yet to mature financially, it has a less obvious presence in the diamond sector.

Myth:
Millennials in the US are less interested in diamonds than their parents and grandparents.,
Reality:
US Millennial age group's share of diamond demand in volume and value has remained stable since the late 1990s.

Myth:
Millennials are very different from older generations
Reality:
Millennials share many of the same views when it comes to romance and the romantic significance of diamond .and attitudes to life, love, marriage and family, and lifetime values as older generations, but these manifest themselves later in their lives, as they reach financial maturity later.

HRD Antwerp launches new Diamond Grading Reports
at Hong Kong Jewellery and Gem Fair

HRD Antwerp, Europe's leading authority in diamond grading, launched its new, restyled Diamond Grading Reports and Diamond Jewellery Reports at the Hong Kong Jewellery and Gem Fair earlier this month. The most important change, in addition to a brand new design and improved anti-tampering and security features, is that as of October 3, 2016, HRD Antwerp will cease using the term 'certificate' and revert to the use of the term 'diamond grading report.' Consequently, the 'HRD Antwerp Diamond Certificate' will now be called the 'HRD Antwerp Diamond Grading Report'.

"Following an in-depth analysis, it was decided by our Board of Directors to replace the term 'Certificate' with 'Grading Report' in order to be more compliant with the globally adopted industry terminology. As no changes were made to our grading services and procedures, these new reports in no way discount the quality or integrity of any existing HRD Antwerp 'Certificate' on the market," the HRD said in a news release.
By reverting to the term 'report' instead of 'certificate,' the HRD is once again in line with the rules and regulations of the International Diamond Council's rules and regulations, to which the HRD Antwerp is subject.

First Young Diamantaires meeting goes right to the top!

To attend the the inaugural meeting of the Young Diamantaires Intiative, participants made their way to the Ozone Bar, on the 118th floor of the Ritz Carlton hotel in Kowloon, Hong Kong.  Launched by Rami Baron (president of the Diamond Dealers Club of Australia, head of the Promotion Committee of the World Federation of Diamond Bourses (WFDB) and a founding board member of the World Diamond Mark).  "We had a full house," Baron said, "and from the feedback we received, this networking event of international, young diamond manufacturers and traders dealers fulfilled its purpose:  to allow ther younger generation of  diamantaires to build better and more effective networks, and to wnthuse them for the work of the WFDB and its affiliated bodies."

A view from the top of Hong Kong island

World Diamond Mark  | communications@worlddiamondmark.org

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