The WDMonthly, Volume 1, Issue 2

Selfhelp - a new concept to the diamond industry and trade

One of the first questions we are often asked is: what is it the World Diamond Mark and why was it established?

Almost a decade and a half ago, the De Beers Group eliminated its generic diamond promotion campaigns. Coincidentally, the world was confronted with the economic crisis of 2008 and the market share of diamonds and diamond jewellery in the luxury consumer product market tanked. Key leaders in the diamond industry and trade understood something needed to be done, since no-one was taking care of generic diamond promotion any longer.

Therefore, some three years ago, the World Federation of Diamond Bourses (WFDB) resolved it needed to take matters in its own hands and consequently supported a budding plan devised by a group of entrepreneurial bourse presidents to launch a programme for generic diamond promotion. The group soon realized that those who needed its help most are the retail jewellers, as they are the ones who make the final sale of a diamond or a diamond jewel to the consumer.

In 2013, the WFDB ratified the formation of a separate, independent entity, called the World Diamond Mark Foundation (WDM) which has since made considerable headway in devising strategies and practical plans to offer retail jewellers customized diamond marketing packages that include promotional tools and advertising tools which will help these retailers rekindle consumer desire in diamonds and diamond.

The WDM has developed and started to implement the fundraising from the industry itself, the retail end of the industry and from outside service providers. This endeavour will continue. All this is done realzing that If the midstream industry will not follow, its market share and profitability will shrink even further. Those who help themselves....etc!

Please visit the WDM website for more information!

World Diamond Museum appoints Noga Raved as coordinator

The Facets of Mankind - The World Diamond Museum has appointed Noga Raved as its Coordinator. Raved, who is the WDMuseum's first full time staff member, is the former Curator of the Harry Oppenheimer Diamond Museum, in Ramat Gan and has 15 year of museum directing 

Noga Raved

and curating behind her. Raved holds an MA in Philosophy, with a specialisation in art history.

"With Noga joining The Facets of Mankind - The World Diamond Museum, she is hitting the ground running. Since we announced the Museum in early June, we have been receiving letters, emails and phone calls almost every day, from all over the globe offering to place exhibits, provide information, share family archives, or simply asking "how can I be useful?" said Alex Popov, the WDM Chair and the WDMuseum's founder.  

Among Raved's tasks is to finalize the WDMuseum concept, liaise with researchers, curators and museums worldwide and work with collectors and other interested parties.

A new edition of the WDMagazine

Good news! This eighth edition of the World Diamond Magazine is out!

In this issue, many of the authors are talking about the need to tell diamond stories, to connect between human emotions and diamonds. On the cover, you'll find illustrations that link to an emotional experience, as told in the 

Museum of Named Diamonds (MoND), the first (online) organisation to partner with the The Facets of Mankind - World Diamond Museum. We are excited to have MoND on board and thank MoND's founder Jacques Voorhees for sharing his own story on how he became hooked on diamonds (See page 48)!

We are working day and night to enthuse retail jewellers for our work, which focusses on creating and giving them the marketing tools they need to sell diamonds and diamond jewellery more successfully and with higher margins. 

The new magazine offers a great deal of content aimed at achieving that goal. It was written by some of the best experts in our industry and we thank each and every one of the authors for their work and contributions! 

We'd love to hear from you and get your feedback. For you to do that, you'll need to go and READ it!

Keep an eye out for Germany: the first WDM Authorised Diamond Dealer in Germany will be announced soon!

The WDM Authorised Diamond Dealer programme is expanding and the first WDM Authorised Diamond Dealer in Germany will be announced soon!

WDM Authorised Diamond Dealers (WDM Authorised Diamond Dealer) are retail jewellers who adhere to best business practices, and are therefore accredited and promoted by the WDM.
To learn more about the WDM Authorised Diamond Dealer programme, go here!  

 

The WDM Retailer Opinion Poll - a reminder

If you have read the past issues of the World Diamond Magazine, we hope you have taken notice seen of the WDM Retail Opinion Poll. We understand if you did not have time to look at it yet. Please take some ten to fifteen minutes to fill it out!

Why this poll? Well, some time ago the WDM initiated the WDM Authorised Diamond Dealers (WDM Authorised Diamond Dealer) programme. WDM Authorised Diamond Dealers are retail jewellers who adhere to best business practices, and are therefore accredited and promoted by the WDM.

As we are seeking to offer the WDM Authorised Diamond Dealer retail jewellers top quality, consumer-oriented services and tools, we'd like to ask you a number of questions so we may learn more about you and about how our programmes would help your diamond jewellery business best!

Go here to take the online WDM Retail Opinion Poll! 

To find a diamond - or not - in the Crater of Diamonds!

by Neil Beaty, the American Gem Registry

I'm mostly what you would call an outsider at the Crater of Diamonds state park in Arkansas. I'm a cheerleader for the place, but I've only been there once. I'm also highly connected in the "diamond world." Just in case you didn't meet me, I was, and am, heavily involved with Esperanza - a 8.52-carat rough diamond that was found in the park by an American tourist, Bobby Oskarson of Colorado - and that's what took me there.

I was very impressed but, like hunting for diamonds, it's necessary to look beneath the surface to appreciate the place. At first glance, it's a giant mud pit in the hot Arkansas sun where you can dig by hand for tiny and mostly diamonds so small they cannot be cut and polished. People there find a couple of stones a day total, and what the jewelry industry would call gem grade stones turn up at a rate of a few a year. Hundreds of people are looking. Every day. That's insane, right? How could sensible people call this a vacation or, in some cases, a retirement?

That's when you need to dig a little deeper. Look at the people, not just the

diamonds. I met a dozen or so of who they call "miners." That's the regulars, and they are, quite consistently, the sort of people I like to spend my days with. They're people who actually turn off the TV, put down the phone, and go do something REAL. They don't mind the work - in fact they like it. They don't mind the drive and routinely come from hundreds or even thousands of miles away to do this. No one just happens to be there. This place is a destination.

Like most things worth doing, finding diamonds is harder than it looks. Practice helps. Try not to get frustrated, you get better fairly quickly if you work at it. The park has staff that will do their best to help out with the learning curve, but it's these miners who make the difference. They don't just tolerate the tourists, they help them. They encourage them. They've got your back. You're one of them now, if just for a day, and when you go home, it's not just the dirt under your fingernails that's going to go with you. You're part of an elite group of American diamond miners and you can't help but feel the camaraderie. There's a community there, and that community is one of the finest I've ever met. Miles, Glenn, Shirley, Al, Alberta, and many, many more. You people rock. It's not just a show where you buy a ticket and watch someone perform. In fact, sitting on the sidelines and watching would be dreadfully dull.

This is not a place you go to see something, it's a place you go to do something. To get the Crater experience you have to participate. You have to

get sweaty and muddy and tired. You have to go way out of your way just to get there. You have to get disappointed when you don't find one (yet), and you have to get excited with them when someone else does. You have to feel proud when you finally get good at it, and you have to see the wonder when you teach it to some kid that you don't even know. You have to buy into the dream that you just might find Esperanza and, if you do, it's 100 percent from your own labors. It happens. It'll happen again. The thing is, the magic works even if you don't find a diamond. The $8 admission fee isn't buying a diamond or even a lottery ticket. It's buying an adventure. It's buying a story with you as the star. The diamonds are just a bonus.

 

World Diamond Mark  | communications@worlddiamondmark.org

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