Pure Gold Jewellers is an award winning jewellery retailer recognized for excellent customer service.

It is a recipient of the "Best Service Performance Brand" award in the large business category for five years under the Dubai Service Excellence Scheme (DSES) of the Dubai Department of Economic Development.

The company also topped in the 'Best Customer Service' category in the UAE jewellery sector in an annual study by international consultancy Ethos Consultancy for the year 2009 and 2010. Pure Gold Jewellers has been consistently ranked as a Superbrand by UAE Superbrand Council for five consecutive years since 2009.

Pure Gold Jewellers has become the first jewelry retailer to adopt and introduce the World Diamond Mark's Authorised Diamond Dealer program.  The contact list of accredited stores is downloadable below.

List of accredited stores

The agreement and the WDM CoP was signed with Pure Gold Jewellers CEO and managing director Karim Merchant.

For further information please visit www.pugold.com
For media queries, please contact: Lisa George/Mahak Mannan, Iris PR, Dubai, UAE 
Tel: +97144341207, Fax: +97144341163. 
E-mails: Lisa@irispr.net / mahak@irispr.net

We ask all to share positive but also negative shopping experiences with the accredited shops. We are especially interested where you think the accredited shops offered value to you beyond the commitments in the signed CoP or maybe breached those commitments.