The WDM is driven by creating consumer interest, enthusiasm and demand for diamonds and diamond jewellery; and by building a highest quality luxury shopping experience for the diamond consumers. In its activities the WDM reaches out to the consumers, the retailers and the diamond industry at the same time.
| Authorised Diamond Dealer Program |
| Consumer Diamond Promotion |
| World Diamond Museum |
| WDM Events |
| WDMagazine |
| Resource Hub |
| World Diamond Conference |
| Opinion Poll |
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Consumer Diamond Promotion
WDM Strategy Framework
A number of studies show that consumers need to have a purchasing intention for a product (desire), and trust in the product and the retail outlet in order to complete the purchase.
Desire
Desire is the most important purchasing motive for products in the luxury category. Without it diamonds will become lost among luxury holidays, IT gadgets, shoes and handbags. WDM will rebuild interest in diamonds as an object of desire.
Trust
Trust is the additional element required when desire is existent. Desire without trust leads neither to socially accepted behaviour, nor to the actual purchase. Therefore, the WDM lays specific emphasis on consumer trust in the retail outlets and the purchasing experience.
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World Diamond Museum
The World Diamond Mark presents the World Diamond Museum, the most comprehensive research, preservation and education cultural project. FACETS OF MANKIND is a virtual diamond museum that brings together information, images and narratives from across the globe and through the centuries, from experts and authorities, museums and collections, private and public.
Magnificent collections of diamonds and diamond jewellery are held in many major museums. The great heritage jewellery houses – Cartier, Boucheron, Harry Winston, Van Cleef&Arpels, Chaumet and others have extensive collections and archives that are for the most part inaccessible to the general public.
Similarly, diamonds take pride of place in the historic Crown Jewel collections of royal dynasties, as they do in private collections of noble families worldwide. Added to this, great, historic or simply intriguing diamonds regularly pass through the hands of antique dealers, diamond traders, diamantaires, private collectors and auction houses.
FACETS OF MANKIND connects them all, collating material from every source.
Nothing fascinates people more than real stones and real jewellery. Those will be shown as well, by means of taking the World Diamond Museum to all major museums in the world as visiting exhibition. Those will follow a linear presentation and tell the story of diamonds through multimedia and actual examples.This will be a dynamic exhibition, with actual diamonds, jewels and luxury items set with diamonds by renowned designers featured at each venue.
The Facets of Mankind will start its travel around the world in 2017.
Details will follow soon.
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WDM Events
At WDM events we create face-to-face touch points, with consumers, retailers and the industry.- November 15, 2015Dubai Diamond Week
- August 02, 2015WDM Diamond Fashion Show
- June 16, 2015Diamond Industry Leaders’ Think Tank Meeting
- April 27, 2015WDM & VicenzaOro Dubai Fashion Show
- April 15, 2015Pure Gold Jewellers Holds Sales Training Programme, Dubai
- January 01, 2015DUBAI SHOPPING FESTIVAL
- December 11, 2014WORLD DIAMOND CONFERENCE
WDM Events Archive
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WDMagazine
Print magazines have become a rare phenomenon. It is therefore that the WDMF is very pleased to be launching an exclusive, top quality, quarterly magazine that features the article of the international trade press top journalist and writers. Published in cooperation with the Turkish Jewelry Exporters Association (JTR), our magazine provides information about the latest jewelry and fashion trends, offers features on in-store sales training and marketing techniques, reports on diamond and jewelry industry, recent auction houses news, trade show reports, WDMF and JTR news and much more. We can also send it to your mail box. Please subscribe to the printed version.
Sep, 2017WDM's Part of You campaign
May, 2017Spark of Genius
Dec, 2016Selling Fancy Coloured Diamonds
Aug, 2016Museum Of Named Diamonds
May, 2016Istanbul Jewelry Show marked by cooperation agreement between Turkey and China
Jan, 2016Global Consumer Demand & Diamond Jewellery Retail
Sep, 2015Istanbul Will Welcome the WORLD
Jun, 2015Industry Discusses Market's Future
Mar, 2015Industry Grows With Fairs
Dec, 2014Istanbul Becomes New Center of Diamond Trade
Sep, 2014The Largest October Edition to DateWe respect your privacy and do not tolerate spam and will never sell, rent, lease or give away your information to any third party. -
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World Diamond Conference
The World Diamond Conference was created to bring together diamond companies, politicians and other stakeholders and discuss issues of importance.
The first World Diamond Conference was held inIndia in December 2014 in the presence, and with the support, of Indian Prime Minister Navendra Modi and Russian President Vladimir Putin. It led to significant trade agreements between India and Russia.
This first conference set a precedent for the WDM together with the GJEPC as leading industry-driven organisations that initiate and implement industry events benefiting the diamond industry.
Photos from the event: http://worlddiamondmark.org/photos/22
